The Executive plan opens Serafex Workspace: Seraf and its six departments, your workspaces, your Google Workspace or Microsoft 365 tools, and each employee’s role and access. It can be chosen on its own.
Seraf’s Council is four personalities that each examine your decisions from their own angle: can we deliver it, what proves it, who wants it, what does it cost and what does it commit us to. They answer separately, Seraf brings you one recommendation, disagreements included, and you decide. Six Workspace agents then do the work in your tools, backed by workshops that learn from every job.
Who does what: the Council, Seraf, the agents and you
In a small business, operations, numbers, customers and legal often rest on one person, late at night. And a single opinion, even a good one, mostly sees what it is looking for. The Council keeps those perspectives apart and makes them answer each other.
01The Council weighs in
OperationsEvidenceGrowthFinance and legal
The Council weighs in. Seraf first reads the facts in your Workspace, then consults the personalities the question needs: one when a single angle is enough, all four in a debate when the options compete or the decision changes how the business runs.
02One voice
I confirmNot now
Seraf answers, you decide. You don’t get a discussion to referee: Seraf brings you one recommendation, the remaining objections with their author, and the next step. A recommendation is never a decision: the final say is yours.
03The right agent
The right agent does the work. When you confirm, the work goes out with the Council’s conclusions: Aurel prepares the invoice, Neri the email, Ordan the task. Anything that leaves the business, a send, an issued invoice or a publication, waits for your click.
The personalities and agents are not people: they are AI roles built into Seraf. The real people are the Serafex team, who support you separately. The guide An AI executive team for your company explains the principle in detail.
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Four personalities in Seraf, six agents in the Workspace
Your team works on two levels that never mix. In Seraf, the Council thinks: it has no tools and touches nothing. In your Workspace, the agents act: they do the confirmed work in your tools. Between the two, one voice: Seraf.
In Seraf
4personalities39 seats
In Seraf: the Council. Each personality has its charter: what it examines, the questions it always asks, what it refuses to do. It has its own library of methods, 288 in all: the critical path of a job, an A/B test with its stopping rule, the leak in a sales path, a project’s risks ranked from worst to least serious. For each question, it picks at most three and reads them in full before answering. And when a number has to be exact, the model doesn’t calculate it: 29 programmed calculations do, and they wait for missing data instead of guessing it.
Operations8 seats
Flow, stock, capacity and the real date
Its questionWhat really sets the date, and can the team hold it?
Evidence6 seats
Premises, measures and the smallest test
Its questionIs it the right problem, and what proves it?
Growth12 seats
Demand, conversion and go-to-market
Its questionWho really wants it, and where does the sale leak?
Finance and legal7 seats
Money, contracts and security, worst first
Its questionWhat does it cost, what does it commit us to, and what could break?
Their viewsSerafOne voiceThe confirmed work
Their viewsThe confirmed work
In your Workspace
6agents
In your Workspace: six agents. Each one has its own trade, its own spaces and its own limits. They do the work you confirmed, and only that work.
Each personality has its own questions, methods and exact calculations. Here is what it does for you, on a real small-business situation, and what it refuses to do.
Flow, stock, capacity and the real date8 seats
Operations
What really sets the date, and can the team hold it?
Operations looks at how work and goods move through your business: who does what, in what order, with what stock, at which workstation, and what sets the real date. It treats the business like a workshop and a warehouse: an order, a part or a task in the wrong place costs transport, stockouts and rework.
Its methods
The critical path: from the tasks, their dependencies and their durations, the chain that sets the real date, with tasks that have no owner, loops and forgotten dependencies exact calculation.
Workload against capacity: the work promised compared with the time the team really has, over the same period. Without the share of time that is truly productive, it says so instead of guessing exact calculation.
The most economical order: for a product you buy often, the order size and frequency that cost the least, with the average stock and the yearly cost exact calculation.
The process map: every step, queue, handoff and check of a real process, to find the exact place where work sits waiting.
The layout: how the workshop, the warehouse or the workstations are arranged, to cut walking, crossings and tool hunting.
The right indicator: for each decision, a defined indicator (stock, turnover, service rate), its source, its frequency and the person who keeps it up.
In practice
The situationA cabinetmaking shop has sold three kitchens for December, and a fourth client wants to sign.
What it doesIt traces the critical path of each job, from ordering materials to installation, and compares the promised workload with the shop’s real time, station by station.
What it findsThe team has the time. The bottleneck is the finishing booth, already booked three weeks out of four, and nobody is in charge of following the hardware order.
Its recommendationTake the fourth client for a January installation rather than December, and name someone to follow the hardware order.
Your decisionThe date you promise the client.
Premises, measures and the smallest test6 seats
Evidence
Is it the right problem, and what proves it?
Evidence puts proof under every claim before anyone builds on it. It checks the question before the answer: is the number measured, assumed, or created by the way it was measured? It traces back to the real cause and returns the smallest credible version of a project, with the test that would change its mind.
Its methods
The real cause: several chains of “why” and a sorting of causes, from most to least frequent. Each link is either evidence or a declared assumption, never a certainty.
A test before changing everything: an A/B test prepared in advance, with its hypothesis, its main measure and its stopping rule, then the gap between the two versions and its margin of error exact calculation.
A real gap or noise: a review of an analysis, from the sample to the missing data, before concluding that a difference really matters exact calculation.
The standard time: a traceable time study, with the observed pace and justified allowances, to know how long a task really takes before pricing it exact calculation.
Your procedures and routings: a written procedure, work instruction or manufacturing routing, with its inputs, its checks and the person who signs it off.
A goal you can check: a starting point, a target, a measure and a date. No starting measure, no target.
In practice
The situationOnline sales have been dropping for two months, and the team wants to redo the whole website.
What it doesIt traces several chains of “why”, separates what is measured from what is assumed, and checks whether the drop goes beyond the usual variation in sales.
What it findsThe drop mostly hits one product family, since a price change. Everywhere else, sales stay within their normal variation.
Its recommendationDon’t redo the website. Test the old price against the new one on that family, with a stopping rule set in advance.
Your decisionLaunching the test, and what you will do with its result.
Demand, conversion and go-to-market12 seats
Growth
Who really wants it, and where does the sale leak?
Growth follows your customers’ path, from the stranger searching to the customer who comes back, and looks for the step where the sale leaks. It measures what pays (qualified visits, requests, sales, repeat purchases) rather than reach, and fixes the leak before buying more traffic.
Its methods
The leak in the path: the rate of each step, from visit to sale and then to repeat purchase, to find the one that limits everything else exact calculation.
Google Ads, now or not: a “good idea now” or “bad idea now” verdict based on eight conditions, from a real demand signal to the capacity to deliver. It never proposes a budget.
The page that converts: what makes people drop a page or a quote form, and what to change first.
A clear offer: what you deliver, the guarantee, the name and the price, built from what your customer wants to get.
Price and churn: the effect of a price increase under several retention scenarios, and what fewer departing customers really brings in exact calculation.
Your website’s marketing brief: your positioning, your audiences and your proof, sourced and approved by you; the Website workshop starts from this brief instead of inventing.
In practice
The situationYou want to launch Google Ads to fill the spring calendar.
What it doesIt checks its eight conditions, then follows the path, from the Google search to the quote request.
What it findsThe demand is there, but quote requests aren’t measured, and the form makes people give up: too many required fields, the budget among them.
Its recommendationBad idea now. Fix the form and the measurement, clarify the spring offer, then come back to the question.
Your decisionWhen to come back to the question, and the budget, which it never proposes.
Money, contracts and security, worst first7 seats
Finance and legal
What does it cost, what does it commit us to, and what could break?
Finance and legal assumes something will go wrong and looks for what would cost the most: money, a contract, a company obligation or an access. It follows the problem to the end of its consequences, ranks the risks from worst to least serious, and asks for proof before any reassurance. For a contract or an obligation, it flags the risky points and prepares the questions for your lawyer or your accountant.
Its methods
The amounts in a contract: subtotal, taxes, payment schedule and total recalculated and reconciled to the cent before you sign exact calculation.
The end-of-period file: income taxes, sales taxes, payroll and slips reconciled to the cent, ready for your accountant’s review exact calculation.
Correct invoices: every line, the subtotal, the taxes and the total checked before the invoice is issued. A piece of data is missing? The invoice waits exact calculation.
Splitting an amount: each partner’s share or a partner’s commission according to the agreed rates, which must add up to the exact total exact calculation.
Ranked risks: every way something can go wrong, with money, access or a supplier, scored by severity and likelihood, each with an owner.
A backup that really works: a restore tested separately, not just a backup that was declared, and overly broad access spotted before it gets used.
In practice
The situationA client asks for a 15% discount to sign a three-year contract.
What it doesIt recalculates the contract to the cent, taxes and payment schedule included, then flags what the contract says about renewal and late payment.
What it findsThe new total holds, taxes included. But the contract renews automatically on the same terms, and no clause covers a late payment.
Its recommendationAccept the discount only with a renewal to review and a late-payment clause, and ask your lawyer those two questions before signing.
Your decisionWhether to sign, with your lawyer’s advice.
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The 39 seats: who watches what, and when
A complete executive team has 39 seats. A seat is not a person: it is a written mandate, held by a personality or by Seraf itself, that says what it watches, what it can recommend and what it never does. The seats don’t all sit at once: they are arranged in four rings, from the most frequent to the rarest.
Operations8Evidence6Growth12Finance and legal7Seraf6
1Every morning7 seats
Seven seats look at the business every morning, even when nothing moves: overall direction and coordination, which Seraf holds itself, then operations, revenue, money, technology and your customers. The CEO, COO, CFO and CTO each have their own article on the blog.
What they watchTwo priorities that contradict each otherA customer invoice that is overdueA follow-up that is getting oldA promise made to a customer and not yet kept
2On an important signal8 seats
Eight seats join when an important signal touches their field: marketing (CMO), product, engineering, the team (human resources), AI, data, security and legal. The rest of the time, they stay quiet: a seat with no signal doesn’t fill your brief.
What they watchA campaign that driftsUnusual access to your accountsA backup that failsA legal deadline coming up
3On a concrete signal12 seats
Twelve hands-on seats review a specific fact that needs a look: a quote, a draft, a delivery, an invoice, a supplier or a document. They bring it to Seraf with its source and the person concerned, without ever acting themselves.
What they watchA quote with no follow-upA task with no ownerA draft due without its sourceA supplier about to renew
4On a specific question12 seats
Twelve advisors only sit when you ask a specific question: a major purchase, a supplier everything depends on, a new market, a transaction, or coaching you ask for yourself. Seraf holds four of these seats itself, the board among them.
What they watchA major purchase to compareA supplier everything depends onA new market to openA choice with heavy consequences
Each seat also has its forbidden moves, written into its mandate. The money seat watches overdue invoices, upcoming payments and tax deadlines; it never pays, files or makes a call on your behalf.
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How it works: facts first, then the views
From your question to the finished work, the path is always the same. What changes is the number of views: Seraf consults what the question calls for, no more.
You talk to Seraf. In writing or out loud, in the AI dashboard or from any page of the app.
Seraf gathers the facts. It reads what the question depends on itself: calendar, invoices, Pipeline, documents, company memory. It turns them into a file that says where each fact came from. The personalities have no tools: they cite only that file.
Seraf chooses who to consult. A single personality when one angle is enough. Two to four views side by side when several angles shed light on the question. A debate when the options compete, a premise is doubtful or the decision changes how the business runs.
Independent views. Each personality picks its methods, then answers without seeing the others: its findings, its assumptions, what it doesn’t know and what it recommends.
The debate. Each one answers the others’ objections, naming who said what, and says whether its position changes and why. Two rounds at most; the debate stops as soon as nobody moves.
An honest synthesis. The points of agreement, the objections with their author, a recommendation that says yes, not as is, or no, the questions still open, the next step and what would make it change. A disagreement stays a disagreement.
You decide, the work goes out. Seraf handles the simple steps itself, such as a task or a meeting, or hands the production to the right agent with the Council’s conclusions.
A simple question, whose answer is already in front of Seraf, doesn’t go to the Council. During a consultation, the “Consulting the Council” step appears live, and you can stop Seraf at any time.
You
“Can we take on a second renovation project in November?”
Debate · 4 personalities · 2 rounds at most
Independent views
OperationsCritical pathThe team is free on the 14th; the cabinets arrive on the 21st.
EvidencePremiseThe 14th comes from a single calendar, never confirmed.
GrowthDemandThe client agrees to start in late November.
Finance and legalMoney and contractThe deposit covers materials; the contract must state the date.
Debate · round 1
Evidence → OperationsThe 14th isn’t confirmed by the crew lead.
Operations · position adjustedAim for the 28th: cabinets in, crew confirmed.
Synthesis
RecommendationYes, starting on November 28 rather than the 14th.
Objection kept · EvidenceConfirm the date with the crew lead.
Next stepWrite to the client with the new date.
Revisit ifThe cabinet delivery slips again.
The work
I confirm
NeriChief of staff and communicationsEmail to the client ready to review, with the 28th as the date. It leaves on your click.
Demo · sample data
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The six agents in your Workspace
In your Workspace, six agents surround Seraf. Each one has its own trade and its own spaces. Specialist work, such as an article, a newsletter or a page, goes to the workshop that does that trade and comes back in your brief, ready to approve.
Neri · Chief of staff and communications.Neri keeps your conversations and your day in order, in Messaging, Email and the Calendar.
Your unread items: a pass through your emails and conversations, one line per message, then “What do you want to reply?”.
Your replies: you say what to answer; the email is written for you and comes back for approval.
Your meetings: a meeting with a colleague or someone outside the company, an invitation accepted, your week laid out hour by hour.
Your reminders: “remind me to call Paul on Thursday” becomes a reminder, and a block of time is set aside for focused work.
Your attachments: a file from your Documents attached to a conversation, ready to go.
Your clickNo message leaves without your click on Send.
Veya · Marketing and loyalty lead.Veya looks after your visibility and your loyal customers, in the SEO and Loyalty spaces.
Your SEO results: the SEO page opened on your visibility, the crawls of your site, your local presence or your link reports. No number is quoted without having been read.
Your keyword plan: your answers (services, priorities, areas, competitors) and your final choice among the options offered.
Your newsletters: monthly, win-back for inactive customers, after-service follow-up, loyalty, referral request, repeat purchase, Christmas.
Your contacts: their consent, their unsubscribes, an imported file, the sign-up box on your website.
Real results: sent, delivered, failed. Never an invented open rate.
Your clickOnly the account owner approves a newsletter, exact version. No advertising spend.
Behind the agents: workshops that learn from every job
The agents don’t make everything themselves. When a job needs a specialist, a page, an article, a campaign, a visual or a document, Seraf sends it into production at Serafex, to the workshop for that trade. Whether the request comes from your conversation with Seraf, from an agent or from your plan’s calendar, it follows the same path. Each workshop has its own methods, knowledge base and memory, and every job makes it better.
The workshop plans, writes, designs and publishes your pages, and checks how they render on desktop and phone before showing them to you. See the Website plan.
Keyword research, audits, blog articles, local presence and links to your site, each link checked before it counts. The results show up in your SEO space. See the SEO plan.
The strategy, the calendar and each week’s posts, prepared from your approved file and calendar. See the SMO plan.
Newsletters, follow-ups and replies, written and then prepared for sending, which stays under your control, in Loyalty.
Generating, composing and finishing the images and videos for your campaigns, your posts and your website. The Design studio is in development.
Your invoices, statements and print documents, rendered from amounts already calculated, then compared against those amounts before they are issued from Finances.
LiveJob · Website · redo the Services pageDelivered
01The request becomes a file.Seraf recognizes the kind of work and opens a file that keeps your request word for word, then the plan, the decisions and the evidence. A sensitive request, one that touches a payment, a contract, an access or a deletion, never goes into production on its own.
02Scouts first.Before writing anything, scout agents read the sources without touching anything: what already exists, your profile, your constraints.
03A complete plan before acting.Every step has its exact files, its moves and its mandatory checks. Nothing starts before the plan is complete, and nothing is written outside it.
04Builders at work.Each builder carries out its step of the plan, alongside the others when the steps don’t depend on each other.
05An independent reviewer.Another agent reviews the result without being able to change it. No agent approves its own work, and an unresolved problem blocks what comes next.
06Evidence before “done”.Tests, screenshots and checks: a final gate checks every condition before the job is declared finished.
07Delivered, but nothing is published.The work comes back to your brief, ready to approve. The workshop publishes and sends nothing itself: going live or sending waits for your click.
08A review at the end.The workshop looks back at what happened and files what is worth keeping in its knowledge base and memory, even when the answer is “nothing to change”.
journaljob 2481
ScoutsBuildersReviewer
ReviewerAnother agent reviews the work: two fixes
ReviewerFixes done, review accepted
ProofRendering checked on desktop and phone
ProofLinks and form tested
DeliveryReady: it waits for you in your brief
DeliveryNothing goes out without your click
ReviewReview: one lesson from this job
ReviewLesson filed in the knowledge base
A lessonLesson: one instruction to fix
A test caseThe mistake becomes a test case
Replayed, no regressionReplayed on every case: none goes backward
AdoptedNew version of the instructions adopted
↺After the review, the workshop improves
A lesson
A test case
Replayed, no regression
Adopted
Workshop instructions v41v42
Demo · sample job, simplified log
An improvement has to prove it does better. A lesson becomes a correction to the workshop’s instructions, and the mistake that was spotted becomes a test case, so it doesn’t come back. The correction is replayed on the test cases, before and after: if a single case that worked starts failing, it is refused; if nothing improves, it is refused too.
What one workshop learns benefits all of them. A fix to the shared engine, tested in one workshop, is picked up by the workshop that maintains all the others, replayed on each one, then applied everywhere. And when several approaches are possible, an optimization campaign compares them on the same test bench, same cases and same judge: a version is only adopted if it beats the current one by more than the measurement noise.
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What the Council and the agents never do
Each role has reserved actions, written down in black and white in its mandate. A few examples:
The four personalities: no tools, no access to your accounts. They advise from the file Seraf gives them, and never send, pay, sign or publish anything.
No invented numbers: a missing fact stays “to be confirmed”, and a calculation missing a piece of data stays on hold rather than being estimated.
Neri: no email leaves without your click on Send.
Aurel: no payment, no filing, and never an invoice marked paid on your behalf.
Zadiel: no legal advice, no signature in your name.
Veya: no newsletter sent without your approval of the exact version, no advertising spend.
For an accounting, tax or legal question, Finance and legal prepares the file: the sources, the risks and the questions to ask. The answer is still your accountant’s, your tax specialist’s or your lawyer’s.
While you sleep
09
The brief prepared overnight
Every night around 3 a.m., in your company’s time zone, the Council prepares the company brief. It starts from what is actually happening: the work waiting for your approval, the services in your plan, your follow-ups in the Pipeline, your meetings and invoices, your SEO results, your newsletter, your connected tools and the dates of the next six months, from Mother’s Day to Black Friday.
Each personality first does its own analysis, then they debate. The result is short: three priorities at most, each with the fact behind it and the decision waiting for you, then three proposals at most, in this order: the follow-ups to make, a seasonal action prepared one to three months ahead, a tool to connect or repair. A proposal already made doesn’t come back.
Between 4 and 7 a.m., Seraf prepares your morning brief: first what the Council recommends, then your day, what is waiting for your answer and your results. Seraf can read it to you out loud, point by point. Each proposal has its own button, to schedule, do, prepare or launch it with Seraf, and nothing starts before you agree.
Serafex Workspace › Home
Added by the Council overnight
Priority · Today’s actionsThree quotes with no answer for ten days: who to follow up with, and why.Do it with SerafKeep for later
To plan · Marketing strategyBlack Friday in six weeks: prepare the campaign now.Prepare with SerafKeep for later
To plan · Today’s actionsCheck in with your accountant before year end.Schedule with SerafKeep for later
Read out loud
Demo · French screen, overlay labels translated · sample data
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Frequently asked questions about the Council
SerafOnline01 / 09
Why four personalities rather than a single opinion?
Because a single opinion, even a good one, mostly sees what it is looking for. Each personality stays on its angle and first answers without seeing the others, so nobody simply lines up behind the first answer. What belongs to another one, it flags without taking it over. And when they don’t agree, Seraf shows you the disagreement instead of erasing it.
Does the Council debate every request?
No. A simple question, whose answer is in front of Seraf, doesn’t go to the Council. Seraf consults a single personality when one angle is enough, several views side by side when several angles help, and a real debate when the options compete or the decision changes how the business runs.
Can the personalities make up a number?
No. They have no tools and only cite the facts Seraf read in your Workspace, with their source. A missing fact stays “to be confirmed”. Exact figures, such as a project’s critical path, the gap in an A/B test or the amounts in a contract, go through 29 programmed calculations; if a piece of data is missing, the calculation stays on hold instead of being estimated.
What are the 39 seats?
They are the 39 written mandates of a complete executive team. Each seat is held by a personality, or by Seraf itself for six of them, the CEO among them, and says what it watches, what it can recommend and what it never does. They are arranged in four rings: seven look at the business every morning, eight join on an important signal, twelve review a concrete signal, and twelve only sit for a specific question.
Do I talk directly to the personalities or the agents?
No. You talk to Seraf, and Seraf alone answers you: one recommendation rather than a discussion to referee. It then hands the work to the right agent.
Can I ask for the Council’s view on a specific decision?
Yes. Ask Seraf, for example “Is this the right time to hire?” or “How do I find a second supplier?”. For a decision, it brings you a recommendation and what would change it; for a “how do I”, the approach itself, step by step. The decision stays yours.
What does the Council prepare overnight?
The company brief, once a night for each account: three priorities at most and three proposals at most, drawn from what is happening in your business. Its items are added to the morning brief of every member of the team, and each person only sees what their access allows. If the Council hasn’t finished in time, your brief is picked up again as soon as it’s ready.
Do Seraf and its workshops get better over time?
Yes, and measurably. Every job ends with a review: the workshop files what it learned in its knowledge base and corrects its instructions. A correction is only kept if it does better on test cases without breaking anything that worked, and an improvement to the shared engine is tested on every workshop before it is applied everywhere.
Which AI model does the Council run on?
On your company’s: the model included in your plan, or your ChatGPT or your Claude if you connected it in Settings. The Council only sees what your access opens to it: your spaces, your Google or Microsoft connections and the company memory.
Bring a decision that is on your mind right now: together we’ll see how Seraf, its Council and its agents can help you prepare for it. The Platform page presents the spaces where Seraf works.
Lucas
Mathis
Neri
Aurel
Ordan
Zadiel
Luma
Veya
